Moral Choices in WoW?

Today I read a WoW Insider post entitled Why are there moral choices in WoW? The post muses over the moral decisions we make in WoW. For instance, in the quest Money Matters we can choose between threatening Halfhill villagers into paying a debt, or paying it for them. Personally? I threaten everyone. All of the time. I think I paid a debt once just to see what would happen...and when I noticed it didn't change anything in the slightest, I resumed my campaign of intimidation. The sad thing is that this quest mirrors most of WoW's "moral dilemmas" in that they just don't matter.